The Speed of Launch: “Unprecedented” Results in Only Three Months

Jamcracker: Company Launch Strategy, Plan, and Execution

Jamcracker’s original goal was to become the primary online aggregator of applications for small and medium-sized businesses. Today they enable organizations to manage and deliver their own cloud services and broker third-party providers.

When Jamcracker was just a few months young, KB Chandrasekhar hired On The Mark to:

• Launch Jamcracker into the market as the next generation ‘super-ASP’ visionary
• Create awareness of Jamcracker’s service delivery model and offerings
• Attract the best talent in the industry

On The Mark led and managed internal employees and external vendors to successfully complete a high-impact launch in less than three months. The in-depth communication strategy, messaging, and team leadership provided by On The Mark produced impressive results:

• 26 press meetings prior to launch date
• 11 industry analyst meetings prior to launch date (all analysts agreed to speak with press)
• Coverage in 14 publications on launch day
• 300,000+ web hits and 4,400+ web visits on launch day
• 60+ resumes by the second day of the launch
• 120+ partner inquiries during the first week of launch
• Coverage in 30+ publications within 30 days of the launch
• Complete set of sales enablement tools

"On The Mark was able to turn a frenetic, fuzzy but exciting idea into a market message that was compelling and substantial. They understood the strategy and delivered a launch that was unprecedented.”
Jamcracker CFO