Jamcracker: Company Launch Strategy, Plan, and Execution
Jamcracker’s original goal was to become the primary online aggregator of applications for small and medium-sized businesses. Today they enable organizations to manage and deliver their own cloud services and broker third-party providers.
When Jamcracker was just a few months young, KB Chandrasekhar hired On The Mark to:
On The Mark led and managed internal employees and external vendors to successfully complete a high-impact launch in less than three months. The in-depth communication strategy, messaging, and team leadership provided by On The Mark produced impressive results:
"On The Mark was able to turn a frenetic, fuzzy but exciting idea into a market message that was compelling and substantial. They understood the strategy and delivered a launch that was unprecedented.”