Graduating with Honors: Becoming an Integral Part of the Team

VMware: Education Services and Certification Programs Marketing

Effective training lets IT staffers truly take advantage of VMware products’ innovative capabilities. However, not everyone has the time, money, or awareness of training options to take classes. One of VMware Education Services and Certification Programs Marketing’s most important goals is to help customers better understand what training options are available and how they can save time and money.

A large installed base and a proliferation of products and classes make education services marketing a big challenge. Strapped by resource constraints, VMware asked On The Mark to help complete a variety of marketing tasks, including:

• Marketing strategy development and alignment to sales
• Messaging
• Analyst relations
• Email marketing and marketing automation
• Webinars and in-person events
• Lead generation campaigns and programs
• Sales tool writing and formatting
• Regional marketing management
• Market research and analysis
• Staff hiring and resource allocation

“On The Mark has touched almost every aspect of our Education Services Marketing program. And with every touch our activities have become more focused and had a large impact on our business. On The Mark consultants are both strategic and tactical. They help set the vision and then dive in to make it happen. They’re an integral part of our team and I truly count on them.”
VMware Professional Services Marketing Director