VMware Technical Account Manager Services: Marketing Strategy and Plan
VMware Technical Account Manager (TAM) Services combine the deep expertise of VMware’s top consultants with insights from thousands of successful VMware implementations to drive real business impact for VMware customers. These specialized and personalized services are the linchpin of VMware’s professional services portfolio.
VMware needed a seasoned marketer to design and lead the marketing efforts for global TAM services. On The Mark was chosen to develop the marketing strategy and plan, represent the marketing function on the global business team, and drive the on schedule/on budget implementation of the plan. During this full-time role, On The Mark's responsibilities included:
“On The Mark inherited a fledgling marketing program and drove direction and focus into our team’s marketing efforts. On The Mark aligned the TAM marketing efforts to our business and sales objectives resulting in improved customer satisfaction and sales. They are an important, integral part of our team.” VMware’s Global Business Lead for TAM Services