Align with other companies to develop integrated marketing and sales programs that attract joint customers.

Aligning with other companies to attract joint customers using integrated sales and marketing programs can be very powerful—or an ineffective mess. Our combined product and partner marketing expertise provides a strong foundation for the development of lucrative joint products and services. And our years of communications and go-to-market experience let us quickly implement business development and lead generation activities that benefit multiple partners.

Our strategic alliance and partner marketing capabilities include:

  • Assessing the value of potential strategic alliances
  • Designing joint product and service solutions
  • Implementing cross-alliance lead generation campaigns
  • Managing marketing activities across two, three, and four partners at one time
  • Recommending a make, buy, or partner direction for a strategic product area
  • Conducting joint lead generation campaigns

Clients consistently rave about our ability to apply real business savvy to their marketing challenges and then roll up our sleeves to drive impactful results.

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