Identify potential market opportunities, define customer needs, and work with R&D to build product offerings that best drive revenues and market share.

Identifying market opportunities, understanding customer needs, and supporting initial market launches are fundamental to a product’s success. We assess your company’s market position relative to customer needs and competitive actions, devise product and marketing strategies that will build market share, and work with cross-functional teams to design, price, and sell new products and product enhancements. Our diverse solution background includes:

  • Advanced analytics
  • Business applications and infrastructure software
  • Cloud computing
  • Custom software development services
  • Databases
  • Enterprise IT services
  • Internet of Things
  • Mobile
  • Networking
  • Personal computers and peripherals
  • Security
  • Semiconductors and test equipment
  • Sensors
  • Software-defined infrastructure and applications
  • Storage
  • UNIX, Linux, and Windows servers
  • Virtualization

Our product marketing capabilities include:

  • Assessing market size and growth potential
  • Developing market segmentation models
  • Evaluating the competitive landscape
  • Creating target market profiles that include demographics and psychographics
  • Preparing marketing requirement documents (MRDs)
  • Working with R&D from requirements identification through product prototyping and development
  • Establishing pricing models for end-users and channel partners
  • Planning go-to-market and launch activities
  • Teaming with Communications and Sales organizations to drive leads and orders

Clients consistently rave about our ability to apply real business savvy to their marketing challenges and then roll up our sleeves to drive impactful results.

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