HP Executive Briefing Center: Briefing and Content Management
Before investing in new IT infrastructure and technologies, HP customers are eager to learn more about HP’s vision and product roadmaps, meet key executives, and see detailed product demonstrations. These activities are important for moving customers from the consideration to the preference phase of the buying cycle. The HP Executive Briefing Center, and the briefing managers that run daily account visits, play an important role in helping customers make this transition.
Given On The Mark's reputation for providing consultants that have broad business, marketing, and sales background, HP asked us to:
In a single year, On The Mark helped HP host over 800 customers and open a new briefing center in New York.
“We couldn’t do it without On The Mark. Their consultants are top-notch, sales- and marketing-savvy go getters. Working with On The Mark is smooth and easy. They are very collaborative and communicative, enabling me to focus on important matters and not worry about vendor management.”
HP Executive Briefing Center Manager