Best of the Best: Adding Marketing Value to Microsoft Office

Microsoft: Marketing Domain Expert

Microsoft wanted to increase the value of its Microsoft Office Suite with different audiences, specifically marketing, finance, human resources, production, and other functional areas. They looked for senior experts in each field, people with broad and deep experience and track record of success. Microsoft asked On The Mark to be its marketing expert for the project.

On The Mark was asked to write a three-to-five-page ‘how-to’ article and supply related Office tools (e.g. a Microsoft Excel spreadsheet used for marketing budget tracking, a Microsoft Word document used for capturing target audience profiles, etc.) for a variety of marketing activities. The articles were featured on Microsoft.com to help promote the value of Microsoft Office to marketers. On The Mark provided over 25 articles and numerous tools on topics such as:

• Choose a cost-effective market research technique
• Find the right primary research technique
• Conduct secondary research: getting the most for the least
• Collect data for your marketing strategy
• Craft a marketing communications plan
• Create meaningful target audience profiles
• Develop an effective marketing strategy
• Understand your channel’s business model
• Manage a portfolio of products
• Learn product positioning in five easy steps
• Identify key marketing messages
• Communicating to, through, and for channel partners
• Create a channel partner scorecard

"I had worked with On The Mark before. I was asked at Microsoft to find a marketing domain expert for a project we needed to complete in a short time frame. One name came to mind - - On The Mark. Their breadth of marketing capabilities impressed me in the past and was perfect for what we needed at Microsoft." Microsoft Group Product Manager