Ahead of the Curve: Understanding the Cloud’s Early Adopters

VMware Cloud Products: Implementation and Usage Research and Analysis

To stay ahead of the curve and the competition, VMware wanted to learn from its early private cloud technology adopters so it could continue to develop powerful virtualized cloud environments. VMware hired On The Mark to conduct one-on-one interviews with some pioneer private-cloud users and to make recommendations based on the collected information.

Understanding the ultimate decisions that VMware was trying to make, On The Mark developed the interview guide and began researching insights and learnings. We quickly discerned patterns and trends from the interviews and our analysis and recommendations were sought out by multiple groups within VMware. We also created several presentations and white papers for use at VMworld and during personal selling activities to help educate newer users of the cloud.

"We have hired multiple On The Mark consultants for various roles from strategic to marketing execution-focused. Some roles being extremely complex, requiring organizational savviness and deep marketing expertise. Each consultant has exceeded expectations, made a difference for our business, and been a joy to work with." VMware Portfolio Marketing Manager

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