Timing is Everything: Driving Awareness and Joint Leads

Capgemini/HP Alliance: Oracle Application Upgrade Program

Oracle was upgrading its business applications suite, which translates into opportunity for both hardware and services companies like HP and Capgemini, respectively. Not wanting to miss this window, HP and Capgemini decided to work together to help Oracle application customers upgrade their software. The goal was to develop a comprehensive marketing program that would raise awareness and ultimately drive leads.

On The Mark was chosen and jointly funded by both companies to lead the program. Working across companies and cultures, On The Mark packaged a solution of Capgemini services and HP products that met the specific needs of this upgrade. To ensure a timely market launch, On The Mark led the:

• Development of the marketing strategy and tactical plan
• Creation of messaging and content
• Management of creative agencies to deliver:
• Brochure
• Banner ads
• Presentations
• Webinars
• Trade show activities
• Press releases
• White papers
• Web presence
• Sales training and guides

"On The Mark's depth of marketing expertise ranges from strategy to execution to operations. They have repeatedly delivered high-quality marketing programs and we are leveraging several of their best practices throughout our broader organization. They are an invaluable addition to our marketing team."
HP Worldwide Alliance Marketing Manager