Skillfully bring new solutions to market, enter new markets, or reposition existing offerings to drive revenue.

Bringing new solutions to market, entering new markets, or driving demand for existing offerings requires extensive coordination of multiple internal teams, marketing agencies, and partner companies. On The Mark consultants marshal deep product marketing, field marketing, communications, marketing process, and project management skills to lead campaigns across organizational and geographic boundaries. We also use proven techniques for establishing quantifiable metrics and evaluating campaign effectiveness and ROI.

Our approach is flexible. Some clients ask us to coordinate complex launch activities across diverse business functions, while others want us to focus solely on demand generating campaigns.

We have recently helped clients:

• Launch new companies and flagship offerings
• Introduce new enterprise services offerings
• Define, generate, and interpret marketing performance metrics
• Drive leads for strategic alliance programs
• Create field marketing roles and processes for lead generation
• Introduce existing offerings into emerging geographies
• Reposition vertical industry solutions
• Revamp corporate messaging and branding
• Re-introduce training and certification programs

Clients consistently rave about our ability to apply real business savvy to their marketing challenges and then roll up our sleeves to drive impactful results.