Guiding Services in the Right Direction

VMware Technical Account Manager Services: Marketing Strategy and Plan

VMware Technical Account Manager (TAM) Services combine the deep expertise of VMware’s top consultants with insights from thousands of successful VMware implementations to drive real business impact for VMware customers. These specialized and personalized services are the linchpin of VMware’s professional services portfolio.

VMware needed a seasoned marketer to design and lead the marketing efforts for global TAM services. On The Mark was chosen to develop the marketing strategy and plan, represent the marketing function on the global business team, and drive the on schedule/on budget implementation of the plan. During this full-time role, On The Mark's responsibilities included:

• Generating over 30 TAM customer reference stories in one year
• Developing a global marketing strategy and plan
• Being the go-to person for all TAM marketing activities
• Creating and managing TAM thought leadership by developing blogs, increasing social presence, and launching an analyst program
• Initiating customer programs including customer webcasts and news content
• Developing internal and external web content
• Defining a sales tool model and producing the corresponding sales tools

“On The Mark inherited a fledgling marketing program and drove direction and focus into our team’s marketing efforts. On The Mark aligned the TAM marketing efforts to our business and sales objectives resulting in improved customer satisfaction and sales. They are an important, integral part of our team.” VMware’s Global Business Lead for TAM Services